Cadillac: Bold is Breakthrough Originality
Cadillac, formally the Cadillac Motor Car Division of General Motors. It specializes in manufacturing, distributing and selling luxury vehicles worldwide. Among the oldest automobile brands in the world, the original Cadillac Automobile Company founded in 1902 to memorize the Antoine de la Mothe Cadillac, the founder of Detroit (the city of automobiles), even the Cadillac crest is based on his coat of arms. Then in 1905, this company emerged with Leland & Faulconer Manufacturing, forming the Cadillac Motor Company. Then in 1909, Cadillac was purchased by General Motors and became its division. As an unprecedented luxury vehicle, Cadillac features in precision engineering and stylish finishes, which also makes it among the finest in the United States.
Standard of the World
Over hundred years of development, Cadillac has created innumerable firsts and countless standards in the luxury vehicle industry. Cadillac is the first brand to put forward clashless synchromesh transmission system, use electronic ignition system and independent front suspension system, produce the V8 engines in mass and develop the front-wheel drive system and so on. Cadillac's electric self-starter incorporates an electrical system enabling starting, ignition and lighting, which save a lot of trouble in hand cranking engine. As Cadillac makes it success in standardized production and complete interchangeability of component parts, it not only helps to lay the foundation for the modern mass production of automobiles but also helps itself to win the Royal Automobile Club of England's Dewar Trophy twice. Cadillac has developed and introduced three engines V8, V16 and V-12, which made it become the "Standard of the World". The V8 engine can make acceleration fast and exhaust more efficiently. During the late 1950s and early 60s, in order to add more comfort while driving, Cadillac made some innovations in adding shock damper, automatic brake, automatic air conditioning system, electronic heated seats system and stereo radio, maybe that is also why Cadillac has been the exclusive vehicle for United States presidents and other government officials since 1919.
In 1957, Cadillac created the Cadillac Eldorado featured in self-levelling suspension, lower tire, air conditioner and the first all-transistor signal-seeking car radio, which shows Cadillac's prowess and set a new standard for a personal luxury vehicle. Cadillac DeVille was introduced in pillar-less four-door hardtop, and a year later, these became standard in all Cadillac cars. In 1987, Cadillac Allante became the first model rising in the luxury car market and changed situation of the European luxury cars dominating the luxury car market. In the late 1990s, Cadillac tried to march in the growing SUV market and the Cadillac Escalade was designed to compete with the Lincoln Navigator and luxury SUVs from other famous brands in 1999. And the Cadillac SRX used the latest car infotainment system including automatic speech recognition, central electronic dashboard and Linux operating system and ARM11 three-core processor, which is very popular among modern family. And the Cadillac CTS inherited the design philosophy of 21st century - "Art and Science" and spread it to the Cadillac XLR roadster and won the US Car of the year in 2008 and 2014, while Cadillac Seville Touring Sedan won this title in 1992. The Cadillac STS was rated as "one of the five most famous limousines in the world" by the UK automobile magazines.
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